Amazon’s Brand Registry is an exclusive program offered by Amazon which identifies brand owners to Amazon. It helps brand owners protect their intellectual property and product content on Amazon. It also gives brand owner advantages over non-registered brands. 

Brand Registry has a dedicated team which brand owners can contact to report intellectual property infringement, policy violations, listing issues and technical issues, and also escalate previously submitted cases.

Requirements to enroll in Amazon Brand Registry

1. An active, registered trademark in that country that appears on your product or packaging.
2. The ability to verify yourself as the rights owner, through the public contact listed on your trademark registration.
3. An Amazon account (either Seller Central or Vendor Central).
4. The trademark must be a text-based mark or an image-based mark that contains text.
5. Currently, Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices (As per country-specific requirements).
6. Brand Registry currently only accept trademarks that have been issued by government trademark offices the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, Sweden, Poland, Egypt, Belgium, the United Kingdom, the European Union, and the United Arab Emirates. 

Benefits of joining the Amazon Brand Registry

• Amazon does not allow listings that violate the intellectual property rights of rights owners.
• Stop competitors from changing listing content to hijack or sabotage your listings.
• Specialists on the Brand Registry Support team are standing by to provide assistance on issues related to protecting registered brand on Amazon.
• Brand owners can contact Brand Registry Support team to report intellectual property infringement, policy violations, listing issues and technical issues, and also escalate previously submitted cases.
• Once a rights owner has enrolled a brand in Brand Registry, they may submit a request to add additional representatives of the brand, including agents

Cost to Register Brand for Amazon Brand Registry:

Brand registry is free to join. The only cost would be registering your trademark with the relevant country or countries.

Its highly recommend that Brand Owners to sign up with Amazon Brand Registry and utilize its tools, If brand owner that qualifies for Brand Registry.

Amazon is giving you the opportunity to control your product listings, enforce your intellectual property rights, and access additional marketing tools.